Blog
Notes from the inside
Why Kindrd is built the way it is — the trade-offs, the things we refuse to ship, and the ideas underneath the design. Free to read, always.
Latest — 26 July 2026
We gated our best writing to grow. Google saw 144 words.
We put six guides behind a sign-up teaser to drive accounts. Logged out — which is what a search engine is — they rendered 144 words. Here's the arithmetic we should have done first.
5 min read →
26 July 2026
The flag said PVI IDE
We shipped a generated photograph to 21 pages without reading what was in it.
4 min read →
26 July 2026
We built 71 city pages. A quarter of each one was ours.
What happened when we finally measured our own programmatic SEO instead of admiring it.
5 min read →
22 July 2026
A trans man is a man. Here's what that meant for the code.
Values you can't see in the code aren't values, they're decoration.
5 min read →
22 July 2026
Swipe fatigue is real. Here's what dating without a deck looks like.
Burnout isn't you failing at the apps. It's the apps working as designed.
5 min read →
22 July 2026
Monogamous, open, polyamorous: structure is a filter, not a surprise
One of the few real dealbreakers, and most apps make you discover it by accident.
5 min read →
19 July 2026
Why we built a dating app that wants you to leave
The business model problem nobody in dating wants to say out loud.
5 min read →
18 July 2026
Privacy isn't a setting. For us it's the architecture.
What changes when you design against a real adversary, not a policy.
6 min read →
17 July 2026
On being seen
The difference between being allowed in and being built for.
5 min read →
16 July 2026
The third reply
Where a conversation stops being a formality.
4 min read →
15 July 2026
Slow is the point
Why a handful of people beats a thousand.
4 min read →
Looking for the practical stuff?
The guides cover profiles, first dates, safety and dating while trans — the advice we'd give a friend.
Browse the guides